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König Ludwig Trophy

For the sixth time, the König Ludwig Trophy is being presented at the Munich International Festival of Film Schools. This international beer commercial competition has attained cult status in that short time.

The König Ludwig Trophy was initiated in 2005 by His Royal Highness Luitpold Prince of Bavaria, whose brewery, König Ludwig Schloßbrauerei Kaltenberg, has long been a generous supporter of the festival. This special competition offers film students around the world the chance to shoot commercials for König Ludwig beers. The makers of the best three commercials are invited to the Munich International Festival of Film Schools and the winner takes home prize money to the tune of € 10,000.

The filmmakers have no concrete guidelines. Prince Luitpold: "The idea is that you come up with something nifty for our traditional beer brands. The best way to do that is to try them, enjoy them, and let your imagination go wild."

For the jury, and Prince Luitpold is one of the members, the commercials shouldn’t be too sober. "In Bavaria brewing beer is serious business. But drinking beer is fun." The ideas should be amusing and original. Festival audiences should enjoy watching the best of them in the program.

Luitpold, His Royal Highness Prince of Bavaria,
donator of the König Ludwig Trophy

The three nominees in 2009 for the competition were:

A GREAT IDEA (UMA GRANDE IDÉIA), Brazil 2009
Directed by Thiago Storch

TAKE OFF, India 2009
Directed by Collin John D'Cunha

TIN-CAN TELEPHONE (BLECHDOSEN-TELEFONAT), Germany 2009
Directed by Claudia Heindel & Seamus Hannigan

In addition to the three nominees, we screened:

DON'T DRINK AND DRIVE, Germany 2009
Directed by Thomas Höfler

ROYAL TO THE ROYAL (KÖNIGLICH DEM KÖNIGLICHEN), Austria 2009
Directed by Martin Kenzel & Verena Puhm

Winner of the 2009 König Ludwig Trophy: TAKE OFF (by Collin John D'Cunha, India 2009).

See our website for the winning commercials of past years as well as further info: www.koenig-ludwig-trophy.de

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2009 - AWARD WINNERS

DISCOVER IN 2010 THE FUTURE OF CINEMA... ...and be part of the party! If you're a filmstudent contact your professor or the festival-coordinator of your school to participate. The Deadline is July 2, 2010. For further information contact us: filmschool@filmfest-muenchen.de!

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